Our Mission


We know first-hand how difficult and personal anxiety can be. We’ve been there ourselves. At best, it’s annoying and unpleasant. At worst, it’s debilitating and isolating. We also understand how challenging it can be to get proper care. It’s expensive, time consuming, stigmatized and for many, just not available.

That’s where Pacifica comes in. Founded in 2014, we’re a devoted team in San Francisco building a self-help app for managing stress, anxiety and depression. Based on Cognitive Behavioral Therapy (CBT) combined with relaxation and wellness techniques, we believe in daily tools aimed at breaking the cycle of negative thoughts and emotions stress, anxiety and depression can cause. We’re not about quick-fixes or false promises. We are about real progress, a day at a time.

Simply put, it’s our mission to help people by giving them the most effective and empowering tools available. We hope you’ll join us; we’re just getting started.


Dale Beermann

Dale Beermann
Co-Founder & CEO

Chris Goettel

Chris Goettel
Co-Founder & Designer

Enda O'Donohoe

Enda O’Donohoe
Lead Software Architect

Benjamin Hardy

Benjamin Hardy
Head of Partnerships

Lauren Whiddon

Lauren Whiddon
Lead Front-end Developer

Drew Rygh

Drew Rygh
Front-end Developer

Scientific Advisory Board

Kate Corcoran

Kate Corcoran, Ph.D.
Clinical Associate Professor Stanford University Department of Psychiatry and Behavioral Sciences

Shireen Rizvi

Shireen Rizvi, Ph.D., ABPP
Associate Professor of Clinical Psychology Rutgers University Graduate School of Applied and Professional Psychology

Simon Rego

Simon Rego, Psy.D., ABPP
Associate Professor of Clinical Psychiatry & Behavioral Sciences Albert Einstein College of Medicine and Chief Psychologist, Montefiore Medical Center


What is Pacifica?

Pacifica is an app for stress, anxiety, and depression based on Cognitive Behavioral Therapy, mindfulness, and wellness. Comprised of quick activities alongside a supportive community, Pacifica is designed as a daily tool to help people address stress, anxiety, and depression at a gradual pace.

Why did you start Pacifica?

While there will always be a place for traditional therapy, barriers such as stigma, cost, and logistical considerations often get in the way of individuals getting the treatment they need. Dale and Chris started Pacifica to help people with stress & anxiety. Chris, in particular, has wrestled with anxiety most of his life. He wanted to bring the tools that he used to manage his life to a broader audience.

Together, Chris and Dale understand how personal these conditions are. Ultimately, it is their goal to help reduce the stigmas around mental health and provide care to more people.

What can Pacifica be used for?

Pacifica is designed to be a self-help app for managing stress, anxiety and depression. It is not a substitute for professional help.

How do I get involved?

We’re happy to hear from anyone interested in the cause. Email us at

Who’s working on Pacifica?

Pacifica was founded by Dale Beermann and Chris Goettel. Dale brings a decade of technical expertise while Chris brings a background in product design and user experience. Our team also includes Lead Software Architect Enda O’Donohoe, Lead Front-end Developer Lauren Whiddon and Front-end Developer Drew Rygh.

What’s the science behind Pacifica?

Pacifica is rooted in Cognitive Behavioral Therapy, combined with relaxation and wellness techniques. These are recommended tools for managing stress, anxiety and depression. As an app, Pacifica distills these techniques down into simple, quick, daily activities and provides a way for people to track their progress.

What about my data?

We will never share your information with anyone unless you explicitly request us to do so.
It is our goal to use the very best practices in protecting your data. We only collect enough personal information from you to facilitate necessary communications. In addition, all communications with the application and our servers are sent over SSL (Secure Sockets Layer) and any persistent data is encrypted and stored on secured servers. Furthermore, your information is not accessible by any other users. Please see our Privacy Policy for more information.

How do I delete my account?

Email us at and we’ll delete your account as well as all your data.


If you have any questions, problems, or feedback, please check our help site or reach out. We love hearing from our users and are always here to help.